Privacy policy


  • Customer Relationship Management (CRM) is a technology for managing a company’s relationships and interactions with customers and potential customers.
  • General Data Protection Regulation (GDPR) is the European Union law for data protection.
  • Information Security Management System (ISMS) is a set of policies and procedures for systematically managing sensitive data. The goal of an ISMS is to minimize risk, ensure business continuity, and proactively secure sensitive information.
  • International Organization for Standardization (ISO) is an organization, headquartered in Switzerland, that sets internationally-accepted standards across a number of fields, including information security.
  • Personal Information Protection Act (PIPA) is the British Columbia law on data protection.
  • Personal Information Protection and Electronic Documents Act (PIPEDA) is the Canadian federal-level law governing data protection.
  • Personally Identifiable Information (PII) is any data that could potentially identify a specific individual. (In the European Union, see “Personal Data.”)

What is Trulioo, and what legislation do we adhere to?

Trulioo is a global identity verification company. We deliver a worldwide platform to verify customers online, anywhere, in seconds.
Because of our international reach, we adhere to the highest legislative standards, including the Canadian Privacy Act, PIPEDA, PIPA (BC), and equivalent international legislation such as the GDPR and the Australian Privacy Act 1988.

Trulioo information security processes are ISO 27001-certified

ISO 27001 is an international industry standard in information security, which sets out a framework of controls to assess, manage, and mitigate the risks associated with the handling of sensitive information. Eligibility for ISO certification is assessed annually by an independent third-party auditor.

Trulioo is certified under ISO27001:2013. Our priority is to protect the confidentiality, integrity, and availability of our systems and platform.

What information does Trulioo collect through our website?

We collect only the data that we need to respond to your inquiries or to provide you with the services you request from us. Specifically:

  • We collect the Internet Protocol (IP) address of the device you use to browse This data on its own is anonymous and we are unable to identify you on this data alone.
  • We also collect cookies, which are small files that a site or its service providers embed on your computer (with your permission) to enable the site’s or service providers’ systems to recognize your browser and capture and retain certain information. Learn more about cookies here.

Optional information sharing

  • If you choose to communicate with us via chat, we will collect your name and your email, as well as logs of your chat with our staff.
  • If you choose to subscribe to our newsletter, we will collect your name, your email, and your industry information. Newsletters are sent monthly with highlights and news about our industry and company.
    • You can unsubscribe from the newsletter at any time by updating your email preferences using the “Click here to opt out” link, or by sending an email to with the subject line “UNSUBSCRIBE” from the email address you wish to unsubscribe.
  • If you choose to contact us directly, the contact forms on our website collect your name, email address, contact number, company name, industry information, and any free text field information you choose to include.
    • Note: at the completion of a contact form, your IP address is no longer anonymous, and we will be able to identify you by the combination of your IP and contact information.

Your information may be transferred internationally

Personal information that you share through the website may be transferred internationally, including to or through areas where the standards for data privacy differ from those in force in Canada.

Some of these countries may not be among those listed by the EU Adequacy Decisions.

Please see the section below for additional detail.

How is your information collected and stored?

Sign-up and contact forms

Personal data that Trulioo collects through forms on the website is collected and processed by three companies: Marketo, HubSpot and Instapage. If there is reason for direct communication, our team will use Outreach to support that process. If you want to access or update your data, please email

Marketo provides some of the forms that you can interact with on the Trulioo website. Marketo processes and stores data in ISO 27001-certified datacentres worldwide. Where Marketo transfers your data outside the EEA, the Privacy Shield Principles will be applied. Learn more about how Marketo processes data.

HubSpot also provides some of the forms you can interact with on the Trulioo website. HubSpot processes and stores data in HubSpot service providers’ servers. HubSpot is committed to the Privacy Shield Principles. Learn more about HubSpot’s privacy practices here. In addition to the data that you manually enter in the form, HubSpot also receives your IP address.

Instapage supports the creation of customized post-click landing pages for users who click on an advertisement. If you click on a Trulioo advertisement, or the Trulioo resources icon on our website, your information will be collected and processed through Instapage. Learn more about Instapage’s privacy practices here.

Outreach is a customer engagement platform service. If your interaction with Trulioo requires us to reach out to you, Outreach is the application that supports this contact. Outreach is a US-based company certified compliant under the Privacy Shield Framework. Read Outreach’s privacy policy here.


Personal information collected if you open a chat with us is processed and stored through a software application provided by LiveChat. The information that you provide will also be stored in Salesforce. LiveChat is compliant with the Privacy Shield Principles. Learn about LiveChat’s privacy practices here.

Information storage

Trulioo stores and accesses any personal information collected through our website via the Salesforce CRM service. Salesforce processes personal data in accordance with a variety of well-documented standards. Where Salesforce transfers data outside the EEA, the Privacy Shield Principles are adhered to. Learn more about Salesforce’s data privacy practices here.

What is your information used for?

  • Where you provide it, and consent, your email address may be used
    • to send you information and updates related to your specified interests,
    • to send you occasional company news, updates, and
    • to provide related product or service information.
  • We collect website performance data, which includes visitor IPs and cookies, to understand:
    • how many users visit our site,
    • how users interact with our site, and
    • how we can improve site performance.
  • We may use the information you provide to improve the effectiveness of our advertising and marketing campaigns, and to improve, modify or otherwise enhance our products and services for the benefit of our customers.

How long will your information be stored for?

We will retain your information until you notify us that you’d like to be removed from our contact lists.

Will your information be disclosed to outside parties?

Trulioo does not sell, trade, or otherwise transfer your PII to outside parties without your express consent.

Express consent to share your PII is not required in the case of trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep your information confidential (refer to “How is your information collected and stored?”).

Trulioo may also release your PII in cases where we believe such release is necessary to comply with the law, enforce our site policies, or protect our or others’ rights, property, or safety.

Non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Third-party offers on the Trulioo website

Occasionally, at our discretion, Trulioo may refer to third-party products or services on our website. Use of these third-party products or services will require your acceptance of a services agreement.

These third parties have separate and independent privacy policies. Trulioo has no responsibility or liability for, nor direct control over, the content and activities of these third parties.

Your rights regarding your information stored by Trulioo

  • Right to access – you have a right to know what personal information we hold on you, who that information is shared with, and what we use it for. You can request access to the information we hold on you (Access Request).
  • Right to rectify – you have the right to ask us to correct incorrect information that we hold about you.
  • Right to transfer – you have the right to have the data we hold on you transferred elsewhere.
  • Right to be forgotten – at your request, we will delete your personal information from our systems (information deletion may be subject to any mandatory retention specified under financial or other legislation), and we will make commercially reasonable efforts to have your information deleted from our partners’ systems.
  • Right to object – you can object to your personal information being processed by us.

Please note that all requests under the rights listed above must be made in writing either by letter or email, and may require subsequent verification procedures to confirm the requestor’s identity.

Trulioo may make changes to our Privacy Policy

Trulioo may, solely at our discretion, make changes or updates to this policy. If we make changes, we will post those changes on this page, and update the Website Privacy Policy modification date below.

This policy was last modified in June 2019.

Contact Trulioo

If you have any questions regarding this privacy policy, please contact us using the information below.

Contact person for data and privacy inquiries:
Joanna Steel, Information Assurance Analyst
Trulioo Information Services Inc.
1200 – 1055 West Hastings Street
Vancouver, BC V6E 2E9
Via website: Contact Us
Via phone (toll-free): +1 888 773 0179